The Numbers: October 23-29, 2022

The Numbers: October 23-29, 2022

I’m feeling optimistic about my eBay business this week. I’ve been aggressive in the last few weeks about repricing older items which has led to a nice number of sales of previously stale items. I’ve also seen a lot of evidence in the last few months that I’m getting a better sense for listing new items which sell quickly. It’s hard to believe we’re down to the last two months of 2022 but my confidence is growing for next year and beyond.

One of the best things about selling online is coming up with ideas for improvements or changes, executing them on the fly and seeing results. Most people’s lives and workdays are bogged down by inertia. But with eBay, you can experiment and try new ways to sell or engage with prospective buyers and see results very quickly.

10/23/2022 – 10/29/2022

Total items in store: 1157 (down from 1142 last week)

Items sold: 38 (1 via best offer, 5 via seller initiated offer, 15 via promoted listings)

Gross sales: $2287.69 (down 27% from one year ago)

Net sales: $1554.89 (down 30% from one year ago)

Average sales price: $60.20 (up 38% from one year ago)

Time spent searching through online auction listings for new trading cards inventory: 20 hours (up from 18 hours last week)

Highest price sold (net): $111.28 — Devin Vassell 2020 Panini Prizm Draft black gold prizm rookie card #1/5 PSA 10

I was happy with this sale, but here’s an interesting insight into the modern card market: if this card were the same player (Devin Vassell)’s rookie year (2020 season) parallel (black gold prizm individual serial number #/5) but from the Panini Prizm regular set (with players in pro uniforms) instead of the Draft (college set), it would be worth thousands. Regardless of grade or if it was graded at all. There are two Terapeak sales of Vassell’s black gold prizm from the regular Prizm set in the last year, one for $1875 in a PSA 8 and one ungraded for $4000. But the draft cards are worth much less. This will change in the future depending on how Vassell’s career pans out and, to an extent, how the card market shifts and changes.

These distinctions sometimes seem very silly and arbitrary, even to me. But then I think about how the card market has worked for years, and it all makes sense again.

Lowest price sold (net): $13.75— Roger Federer 2007 Ace authentic jersey

Purchased about 20 copies of this card about three months ago for $6-$7 each from a seller who posts auctions with large lots of the same card from specific sets most weeks. Even sold a lot of 10 for $87.32 last night. Not sure if they are a wholesaler or work for the manufacturer or why they have so many copies of this (and other similar) cards.

Whatever the seller’s deal is, they are leaving money on the table by selling ten copies (or more) of the same card in one auction because one individual card is an easy sell for $15 to $20, often within 24 hours of posting the listing. Best tennis player of this generation (if not all time) and there are not a lot of tennis sets, let alone ones with pieces of jersey in them.

Every time I sell of these cards, I use that as a reason to scan front and back photos of the next crop of cards I will list, including another copy of the Federer card. It will be a sad day when I’m down to my last Federer card since these cards have provided a lot of structure to my weeks over the last few months.

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